AI-powered business intelligence

See your business the way customers — and AI — see it.

AnswerLab builds AI-powered reports for businesses. Find out exactly how your online presence looks today, whether AI search tools can find you, and what to fix first.

Explore our services → See pricing
No account access needed Delivered in a day Plain English, no jargon
GoodImpression Report April 2026
63 /100
Online Presence Score
C+
Room for improvement
Review ratings82/100
Response management34/100
Search presence58/100
Social presence61/100
Competitor rank: 2nd of 5 View action plan →

Our services

Two reports. One complete picture.

Each report is a standalone, done-for-you audit — no dashboards, no jargon, no account access required. Pick the one that fits your goal, or get both.

⭐ Reputation & Reviews

GoodImpression
Online Presence Report

A done-for-you audit of your entire online reputation — reviews, search results, social presence, and how you compare to competitors. Get a clear score and an action plan.

  • Review ratings & sentiment across all major platforms
  • Google search presence & Knowledge Panel audit
  • Competitor benchmarking against 3–5 local businesses
  • Ready-to-use review response templates
  • Prioritised 30/90/180-day action plan
Get started → Learn more Sample report ↓
🤖 AI Search Visibility

GEO Report
AI Search Visibility Audit

AI-powered search tools — ChatGPT, Perplexity, Google AI Overviews — now answer questions without linking to websites. Find out if your business shows up, and what to do if it doesn't.

  • GEO Score across 6 dimensions of AI visibility
  • AI crawler access audit — are bots blocked by default?
  • Platform-by-platform scores for 5 AI search engines
  • Structured data & schema audit
  • Prioritised action plan with quick wins
Get started → Learn more Sample report ↓

About AnswerLab

AI-powered intelligence
for your online business.

When you're focused on running your business, it's easy to miss what potential customers — and AI tools — see when they search for you. You know how good you are. The question is whether others can tell.

AnswerLab builds AI-powered audit reports that give businesses a clear picture of their online presence. Our GoodImpression report covers traditional reputation and reviews. Our new GEO Report covers AI search visibility — the new frontier where customers are searching.

No dashboards to learn. No jargon. Just clear reports with a prioritised plan for what to fix first.

"AI search is here now. Most business websites are invisible to it."

Tools like ChatGPT, Perplexity, and Google AI Overviews now answer questions directly — often without showing any website links at all. Whether a customer finds you in those answers depends on signals your website may not currently have. Our GEO Report tells you exactly what's missing.

What we look at

Every corner of your
online presence, covered.

⭐
Review platforms

Your ratings, volume, trends, and response rates — across Google, TripAdvisor, Facebook, and industry-specific platforms.

🔍
Google search results

What shows up when someone searches your business name, and whether it helps or hurts — including your Knowledge Panel.

📱
Social media presence

Are your profiles active, consistent, and saying the right things? We check your tone, frequency, and audience growth.

📊
Competitor benchmarking

How you compare to 3–5 businesses your customers might choose instead — ratings, review volume, and response rates side by side.

💬
Customer sentiment

What people are actually saying, what themes keep coming up, and where your biggest reputation opportunities are.

✍️
Response templates

Customised, ready-to-use templates based on the actual themes in your reviews — so you can start responding the right way immediately.

Example output

Here's what your
score breakdown looks like.

Every report includes a clear, scored breakdown of your online presence — so you know exactly what's working and what needs attention.

Online Presence Score — example report
Review ratings Strong — 82/100
Response management Needs attention — 34/100
Search presence Room to improve — 58/100
Social presence Room to improve — 61/100
Competitor rank 2nd of 5 local competitors

How it works

From your business name
to a clear action plan.

Four steps, delivered in a day, zero complexity.

01
You tell us your business name

That's all we need to get started. No forms to fill, no software to install, no account access required.

02
We do the research

We scan your reviews, search presence, social profiles, and competitor landscape — across every platform that matters for your industry.

03
You get a clear, visual report

A polished PDF lands in your inbox. Scores, findings, competitor comparison, response templates, and a prioritised action plan — in plain English.

04
You know exactly what to fix first

Quick wins this week. Bigger improvements over 30, 90, and 180 days. No overwhelm — just a clear order of priority.

Pricing

Simple, transparent pricing.

Start with a GoodImpression or GEO Report, or get ongoing results with our monthly plan.

GoodImpression Report

$390

2 reports included

Online presence audit · Delivered in a day

  • Full online presence audit across review platforms, search & social
  • You nominate up to 3 competitors — we benchmark your report against them
  • Add context about your business — rebrands, ownership changes, focus areas
  • Sentiment analysis and theme breakdown
  • Overall Online Presence Score with category breakdown
  • Ready-to-use review response templates
  • Prioritised 30/90/180-day action plan
  • Baseline report delivered in a day
  • One follow-up report to redeem when you're ready to measure progress

GEO Report

$490

2 reports included

AI search visibility · Delivered in a day

  • GEO Score across 6 AI visibility dimensions
  • AI crawler access audit across all major platforms
  • Platform-by-platform readiness scores for 9 AI search engines
  • You nominate up to 3 competitors — we benchmark your GEO against them
  • Add context about your business — rebrands, ownership changes, focus areas
  • Structured data & schema review
  • Brand authority & content quality assessment
  • Prioritised action plan with quick wins this week
  • Baseline report delivered in a day
  • One follow-up report to redeem when you're ready to measure progress

Monthly AI Partner

$590/mo

$990

Save $400/month

Cancel anytime · price locked for 6 months

  • Monthly GoodImpression & GEO audit reports
  • AI workflows to automate review responses across platforms
  • Email filtering & triage — priority enquiries flagged automatically
  • Monthly 1-hour strategy meeting with your AnswerLab advisor
  • Competitor monitoring — alerts when their presence changes
  • New review alerts with AI-drafted responses ready to approve
  • Quarterly deep-dive trend report showing progress
  • Priority support via email & WhatsApp

Common questions

Everything you need to know.

No. We work entirely from publicly available information — the same things any customer would find when searching for your business.
Your report is delivered within a day. Most come back the same day.
That's actually one of the most useful things to know. Low review volume is a finding in itself, and the report will tell you exactly what to do about it.
The GoodImpression Report gives you a clear snapshot of your reputation and review presence — great if you want to understand where you stand before deciding what to do next. The GEO Report is separate and focuses specifically on AI search visibility. The Monthly AI Partner goes further than either: you get a fresh audit every month, AI workflows running in the background, a monthly strategy session, and priority support. The monthly plan is $790 — down from the standard $990.
Any business that relies on local customers finding them online — trades, hospitality, healthcare, retail, services. If people can Google you, this report is relevant.Go deeper: The Australian business guide to getting found by AI →
After you pay, we ask a few quick questions — your website, up to 3 competitors, and any areas you'd like us to focus on. It takes about 2 minutes and lets us tailor your report rather than give you a generic audit. The more context you give us, the more useful your report will be.
Just your website URL and business name. Optionally, the names or URLs of up to 3 competitors — we'll benchmark your report against them. Everything else is optional.
Your GEO Score is a single number out of 100 across six dimensions: AI Citability (how quotable your content is), Brand Authority (your presence on platforms AI models learn from), Content Quality (E-E-A-T signals like expertise and trustworthiness), Technical GEO (whether AI crawlers can actually access your site), Schema & Structured Data (machine-readable markup), and Platform Optimisation (readiness across ChatGPT, Perplexity, Google AI, Gemini, and Bing Copilot). Each dimension gets its own score and a prioritised action list.Go deeper: How AI search engines decide which sources to cite →
Every GoodImpression and GEO purchase includes two reports: a baseline delivered within a day, and one follow-up report to redeem whenever you're ready — typically 3 to 6 months later — so you can measure how much your presence has improved. There's no expiry on the follow-up.
Yes. Payments are handled entirely by Stripe — your card details never touch our servers. Stripe is used by millions of businesses worldwide and is certified to the highest security standards (PCI DSS Level 1).
Yes, anytime. There's no lock-in contract. Your price is locked for 6 months while you stay subscribed — if you cancel and come back later, the current price applies.
GEO stands for Generative Engine Optimisation. Traditional SEO gets you ranked in Google search results. GEO gets you cited and recommended by AI systems — ChatGPT, Perplexity, Google's AI Overviews, Gemini, and Bing Copilot. More and more people are asking AI assistants to recommend a plumber, accountant, or restaurant instead of scrolling through search results. If your business isn't optimised for AI, you're invisible to that growing audience.Go deeper: What is Generative Engine Optimisation? →

Get started

Ready to see what customers see?

Get a clear, honest picture of your online presence — and a plan to improve it. Fill in the form and we'll be in touch within 1 business day.

📧
Email us directly hello@answerlab.au
⚡
Same-day delivery Most reports back within hours.
🔒
No account access needed We work entirely from public information.

We'll be in touch within 1 business day.

✓

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We'll confirm your enquiry and get the ball rolling within 1 business day.