An AnswerLab GEO Report is a PDF audit of how visible your business is to nine AI search platforms — ChatGPT, Gemini, Perplexity, Claude, Grok, Meta AI, Apple Intelligence, Bing Copilot, and Google AI Overviews. It includes platform-by-platform readiness scores, a crawler access audit, structured data review, brand authority assessment, competitor benchmarking against up to three rivals, and a prioritised action plan. Delivered next business day. $199 with a follow-up report included.
If you've read our explainer on what GEO is, you already know the goal: stop optimising only for Google rankings and start being cited inside the AI answers your customers now rely on. This post is the operational follow-up — exactly what you get when you order a GEO Report, presented section by section, with nothing hidden.
Why an SEO audit doesn't tell you this
The first thing worth understanding is that a GEO Report is not a slightly different SEO audit. It's a different artefact, measuring different things, against different standards.
The two audits can both be useful. They are not interchangeable. A site that aced its SEO audit two years ago can still be entirely invisible to ChatGPT today — because the things that win Google rankings (long pages, keyword density, backlink networks) are not the same things that win AI citations (clear answers, defined entities, crawler access).
A site that aces its SEO audit can still be invisible to ChatGPT.
The eight things inside every GEO Report
Every AnswerLab GEO Report follows the same structure. The findings change based on your business and your industry, but the deliverables don't. Here's exactly what arrives.
What's not in the report
Being clear about what's in a deliverable means being equally clear about what isn't. A GEO Report is an audit, not an implementation. Specifically:
- It doesn't fix anything. The report tells you exactly what needs to change. The changing — adding schema, restructuring content, updating robots.txt, fixing your Google Business Profile — is either done by you, your developer, or by us as a separate engagement.
- It doesn't require account access. We work entirely from publicly available data. The same view an AI crawler or a customer has when they land on your site. No logins, no admin passwords, no behind-the-scenes access.
- It doesn't promise rankings. No reputable audit can. What it does promise is a clear, honest picture of where you stand and a concrete path to where you'd like to be.
If you'd rather not pay for a report and would prefer to muddle through GEO yourself, the resources we publish on this blog will get you a long way — start with the Australian business guide and work through the five "what to do this week" steps. The report is for people who want the picture compiled cleanly and the action plan prioritised by impact, not for people who want a secret list of tricks. There isn't one.
How it's delivered
Practical mechanics, because this is the bit most service pages skip:
- Order: Through the AnswerLab site. Two-minute intake form after payment to capture your competitors and any business context that should be factored in (recent rebrands, ownership changes, new locations, etc).
- Timeline: Baseline report delivered next business day. The follow-up report is included — you redeem it when you're ready to measure progress after implementing changes.
- Format: PDF. Designed to be read by a business owner, not parsed by a tool. You can share it with a developer or a marketing person and they'll know what to do.
- Price: $199. Both reports (baseline + follow-up) included.
Who it's for (and who it isn't)
A GEO Report is the right purchase if you fit one of these shapes:
- You've heard that AI search is becoming important and want to know where you actually stand, not where you think you stand.
- You're seeing your competitors come up in ChatGPT or Perplexity answers and wondering why your business isn't.
- You've already invested in SEO and want to know what the next layer of work looks like.
- You're a marketing manager or business owner who needs a concrete document to share with a developer, a contractor, or a board.
It's probably not the right purchase if:
- You don't have a website (the report is structured around what an AI sees when it visits one).
- You're not ready to act on findings — the report is most valuable to people who'll do something with it.
- You're looking for an SEO audit. There are plenty of those, and they cost about the same. This is a different product.
- A GEO Report is not an SEO audit — different signals, different platforms, different deliverable.
- Eight sections: score, crawler audit, platform-by-platform breakdown, schema review, brand authority, findings, competitor benchmark, action plan.
- Nine AI platforms covered, including ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
- Delivered next business day as a PDF. $199. Follow-up report included.
- No account access needed — runs entirely on public data.
A complete audit of how nine AI search platforms see your business. $199 covers two reports — a baseline next business day, and a follow-up so you can measure progress as you implement changes.
Get my GEO Report → See a sample →