Legal
Effective date: 13 April 2026 · AnswerLab (ABN pending)
AnswerLab ("we", "us", "our") is committed to protecting your personal information and handling it in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, why we collect it, how we use and disclose it, and how you can access, correct, or raise concerns about it.
AnswerLab is an Australian business providing AI search visibility (GEO) reports and online presence audits for Australian businesses. We operate exclusively online at answerlab.au.
Our contact details are:
We collect only the personal information necessary to provide our services and respond to enquiries. This includes:
| Information | When collected | Why |
|---|---|---|
| Full name | When you submit an enquiry or purchase a report | To address you correctly in communications and on your report |
| Email address | When you submit an enquiry or purchase a report | To deliver your report, send order confirmation, and respond to your enquiry |
| Phone number | When you submit an enquiry or purchase a report | To contact you if we need to clarify details about your report |
| Business website URL | When you purchase a GEO Report or GoodImpression Report | To conduct the audit that forms the basis of your report |
| Selected service and message | When you submit the enquiry form | To understand what service you're interested in and respond appropriately |
| Payment information | When you complete a purchase | To process your payment — handled entirely by Stripe; we do not receive or store your card details |
We do not collect sensitive information (as defined in the Privacy Act) and we do not collect personal information from individuals who have not directly engaged with us.
We collect personal information directly from you when you:
We do not collect personal information from third parties, data brokers, or any source other than direct contact with you.
We use your personal information only for the purpose for which it was collected, or a directly related purpose. Specifically:
We do not use your personal information for direct marketing without your explicit consent. We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes.
We disclose your personal information only to the third-party service providers necessary to deliver our services:
| Provider | Purpose | Country |
|---|---|---|
| Netlify, Inc. | Website hosting and form submission storage | United States |
| Stripe, Inc. | Payment processing — collects and processes card and billing details | United States |
| Postmark (Wildbit LLC) | Transactional email delivery (order confirmations, enquiry responses) | United States |
Each of these providers has their own privacy policy governing how they handle personal information. We take reasonable steps to ensure they maintain appropriate data protection standards consistent with the Australian Privacy Principles.
We may also disclose your personal information if required to do so by law, a court order, or a regulator with appropriate authority.
As described above, your personal information is disclosed to service providers located in the United States. Before making this disclosure, we take reasonable steps to ensure those recipients do not breach the Australian Privacy Principles in relation to your information.
By using our website and submitting your information, you acknowledge that your personal information may be transferred to, stored in, and processed in the United States. US privacy laws differ from Australian law and may not provide the same level of protection. If you do not consent to this, please do not submit your personal information through our website.
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our website uses:
We retain your personal information for as long as necessary to provide the service you have purchased, comply with our legal obligations, and resolve any disputes. Once personal information is no longer required, we take reasonable steps to destroy or de-identify it.
You have the right to request access to the personal information we hold about you, and to ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant, or misleading.
To make an access or correction request, contact us at hello@answerlab.au. We will respond within 30 days. We do not charge a fee for access requests, though we may charge a reasonable fee if fulfilling the request involves significant cost (we will advise you before doing so).
In some circumstances we may decline to provide access — for example, if doing so would unreasonably impact the privacy of another individual. Where we decline, we will give you written reasons.
Our website does not use cookies for tracking or analytics purposes. We do not use Google Analytics, Meta Pixel, or any other third-party analytics or advertising tracking tools.
We use sessionStorage (browser session storage, not cookies) to temporarily hold form data during the checkout flow. This data is stored in your browser only and is cleared when you close the tab.
Our website may contain links to third-party websites (for example, Stripe's checkout page). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.
If you believe we have breached the Australian Privacy Principles or handled your personal information inappropriately, please contact us first:
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. For material changes, we will take reasonable steps to notify affected individuals.
Questions about this policy? Email us at hello@answerlab.au.